Who you'll reach — and who you'll miss
Reach Gap
Enter your population and message format. See projected reach and the exact gaps — language, reading level, access — each with a fix. A message can be perfect and still miss the people who need it most; see the gaps before launch, not after.
Try an example
One click loads a sample message format so you can see reach and gaps right away. Then tweak it below.
Population mix
The audience you are trying to reach (sample data — 3 languages, mixed reading levels and access).
| Segment | Share | Language | Reads to | Access |
|---|---|---|---|---|
| English, strong reader, online | 35% | English | Grade 12 | Broadband |
| English, low literacy, online | 17% | English | Grade 5 | Broadband |
| Spanish-speaking, online | 20% | Spanish | Grade 8 | Broadband |
| Chinese-speaking, online | 10% | Chinese | Grade 8 | Broadband |
| Rural, limited internet | 18% | English | Grade 8 | No broadband |
| Total | 100% | |||
Message format
How you plan to ship the message. Change it and watch reach move.
Projected reach · Low35%
4 gaps — 65% of the audience would be missed.
Ask AI
AI can be wrong. Not medical, legal, or financial advice.