Step 2 · The projection
Reach & gaps
Reach counts only the people who clear every barrier — language, reading level, and access. Each one you don't clear becomes a named gap with its share of the audience.
Projected reach · Low35%
Format: Website / social (web-only) · grade 8 · English
Gaps (4)
| Barrier | Gap | Missed | Headline fix |
|---|---|---|---|
| language | Language — Spanish | 20% | Add a Spanish version of the message |
| access | Access — no reliable broadband | 18% | Add an offline / print channel (mailer, flyer, clinic handout) |
| reading | Reading level — needs grade 5 or simpler | 17% | Rewrite the message at grade 5 or simpler |
| language | Language — Chinese | 10% | Add a Chinese version of the message |
reach.compute
$ project-reach✓ English, strong reader, online (35%)✗ English, low literacy, online (17%) — misses: reading✗ Spanish-speaking, online (20%) — misses: language✗ Chinese-speaking, online (10%) — misses: language✗ Rural, limited internet (18%) — misses: accessreach=35% · missed=65% (counted once)
Ask AI
AI can be wrong. Not medical, legal, or financial advice.